Find your inclusion leaks (and your missing clients)
Instant access workshop
You know inclusion matters, but your business looks like you're standing in front of an infinity mirror. In just 47 minutes, I’ll show you exactly where potential clients are slipping away and what's causing it (so you can finally fix it).
You genuinely want your business to be inclusive, but if I asked you “so…is it inclusive?” you’d make this face 😬 then say:
“Well, it’s mostly white middle class women”
“I know there’s a lot more I could do, but I don’t wanna get it wrong / don’t know what to do next/ keep meaning to get round to it but y’know, life (delete as applicable)”
Hey, don't worry, we can sort this quicker than you think.
Because your business is already telling you what's up.
It's dropping hints all the time about who's missing and why they're not sticking around. You just need to know how to listen.
In this workshop, I'll show you how to get the hint.
And once you do, you can finally focus on fixing the problems that you actually have, and attract more diverse clients who stick around and feel truly seen.
Here’s how we’ll do it (in under 50 minutes):
We'll walk the client journey. We'll go from the point someone first finds you to the point they keep coming back for more, so you can clearly see where your inclusion leaks are.
You'll find out exactly who's missing. We'll identify the specific groups of people you might be unintentionally excluding.
We'll uncover the 'why'. We'll dive into the common reasons people are slipping away, so you can see why your leaks are there in the first place.
You'll leave knowing where your inclusion probs are, so you know what to fix
Me? I’m Sumi (they/she)
I've been doing DEI work since before iPhones and Instagram existed, and running my small business for over five years.
I know all the behind-the-scenes stuff people don't see when they look at our socials or website.
I've taken that, and two decades of DEI experience and broken it down into bite-sized, practical nuggets that make sense for your small business.
What people say about Sumi workshops
"Just so damn practical... I have such a full diary and have a very neurodivergent brain so this approach is magic to me.”
— Jo
"The breakdown of the method was so well done, taking something that felt enormous and amorphous and making it seem doable."
— Ellie
“Sumi is funny AF and helps folks feel really at ease in their approach.”
— Pippa
Still scrolling? Oh you curious little cupcake, what’s stopping you?
This is your zero-risk chance to understand why your business might be missing out on diverse clients. And then you’ll know what you need to fix.
Here's the practical stuff again:
When: Right now (or whenever you’ve got 47 minutes and a cuppa)
Where: Your inbox. I’ll email you the private link straight after you sign up.
Cost: There isn’t one. It’s free (like Palestine will be. Keep going)
Accessibility: The video includes automated captions and a full interactive transcript. If you need this in a different format to make it work for you, just shout at hello@sumifitzgerald.com.