Put “what if I get it wrong?” on mute and start making your business more inclusive
Get started with '5 Things I Have To Tell (Almost) Everyone.'
You don't need any convincing, do you? You know our online small biz space needs to do better, and you know you want to do your bit by making your business genuinely inclusive.
We're talking: smashing the barriers that keep marginalised people locked out. Everyone having a seat at the table – needs met, voices heard. Everyone able to access and engage with your content and services. Not just the same faces on every podcast, guest expert slot, collab, and story share. Members and group programme peeps interacting in ways that don't push people to the margins. Messaging that speaks to everyone who needs you, not just people like you... (you get the picture).
This isn't a nice-to-have. It's got to happen.
You haven't just been sitting on your bum though. You've been absorbing the conversations, following the right people, and maybe you can even say ‘white supremacist, cis-heteronormative, patriarchal capitalism’ without skipping a beat.
But when it comes to translating all that knowledge into your actual business practices?
... You watch the cursor blinking on an empty caption editing screen, 'cus you just can't find the right words.
... Beyond sharing posts to stories and adding pronouns to your bio, you dither yourself into inaction. “What if I get it wrong? Is this gonna seem performative? Am I centering myself? And and and…”
... So you tackle your inbox, create content, or get on with client work (y’know, the day-to-day stuff that always seems more urgent) and guiltily park ‘make my biz more inclusive’ for another day that never actually comes.
Inclusion isn’t easy, but I’ll make it as easy as it’s ever gonna get. Choose your Sumi level:
One Sumi: Self-paced glow-ups
For when you're ready to roll up your sleeves and DIY simple inclusion steps forward
Two Sumis: Expert guidance
For when you need expert guidance and a clear roadmap to be well on your way to inclusion
Three Sumis: Done-with & for-you
For when you want the ultimate deep dive to transform your biz from top to bottom
One Sumi: Self-paced glow-ups
‘5 Things I Have To Tell (Almost) Everyone'
The feedback I give to nearly every small business, so you can get it right.
Inclusive Content Toolkit
Like Grammarly, but for inclusion. Get an easy-to-use guide to check your content and stop unintentionally excluding people.
Inclusive Coaching (the stuff they don’t teach in coach training)
Get instant access to this online workshop with a simple framework to genuinely acknowledge systemic barriers and support your clients to thrive anyway.
Two Sumis: Expert guidance
Inclusive Biz Foundations
The only customisable course and expert biz audit (all rolled into one). Get your personalised DEI roadmap, build an action plan, and get my expert review to ensure you're on the right track.
"Write an Inclusion Statement that Lands" workshop
Ditch the corporate fluff and craft an authentic, impactful inclusion statement for your website in 90 minutes, with my comprehensive review.
The Brand Inclusion Glow-Up
Stop second-guessing yourself. I'll give your website and main social media account an expert review and clear step-by-step fixes so your digital space truly connects with all your ideal clients. Launching soon!
Three Sumis: Done-with & for-you
Extreme Makeover: Inclusion Edition
We'll fine-tune your website, socials, marketing, and core offer, spending six months infusing inclusion into every corner of your business with a mix of done-for-you, done-with-you, and coordinated implementation.
My promise: I’ll get you doing it.
I'm here to gently kick you up the bum to actually do the thing (not just think about doing the thing). All my workshops and courses are 'do as you learn' – that way you don't get stuck in learning mode, or just passively watching or reading, writing copious notes, but never actually implementing (even if you promise you will, we all know that's not how it works).
And to make sure you keep that momentum going, when you buy any of my paid services, you'll get a forever invite to my free monthly Inclusive Biz Coworking sessions. It's your dedicated time to roll up your sleeves and get those inclusion bits done, so it never falls off your to-do list.
Take a deep breath and your first brave step towards making inclusion real.
Because when you do, this is what happens next…
You, cool as a cucumber because you know what you’re doing. Your client feeling like they belong in your biz.
You’ll start seeing…
Glowing testimonials. Go from “it was great working with you” to “OMG I love you, please marry me?” (ok, maybe not that far). But your clients WILL shout about you from the rooftops and stick around in your world.
More booking notifications in your inbox. All those people you were unintentionally excluding? They’ll come knocking at your door when they see you as someone for them (and they might even bring their mate along).
Your impact rippling. You’ll be getting DMs from people like “loved that! I’m gonna change my intake form too!” And bit by bit, inclusion will become the norm in the small business world (it’s gonna take all of us, but you’ll be playing your part)
What people say
“Fun, easily accessible, and exciting.”
Sumi is fun and makes every topic (yes, even the really hard ones) easy, accessible and exciting (yes, I’m not even joking). Not only do you come away having learnt a thing or 10 about how to practically be and do better when it comes to DEI in your biz, but you also come away with Aero-like bubbles of happiness.
— Nadia, Business Strategist and Copywriter
“Totally at ease... clear, actionable steps... much less overwhelming.”
I felt totally at ease with Sumi, which meant I was able to be really open and honest and ask all the questions I needed to without feeling embarrassed about 'getting it wrong'. I got so much more from working with Sumi than I even thought I would and I have come away with a much clearer understanding on areas of my business I need to work on and where I can do better. I have a set of clear, actionable steps to help me get there which made it much less overwhelming than I thought it would be
— Skye, PR Coach
“Educational, approachable and fun.”
"Your approach is absolutely bang on for me; it's educational, approachable and fun. You have a skill for making a topic so many people are fearful to discuss really accessible. I always come away from our sessions together feeling positive about how I can implement positive change in my business!"
— Jools, Online Business Manager (OBM) and business mentor.
Meet your DEI sidekick
I'm Sumi (they/she)! I've been doing DEI work since before iPhones and Instagram existed, and running my small business [gestures around my website] for over five years.
I know the behind-the-scenes stuff people don't see when they look at our socials or website. And I also know what stops people feeling like you're for them, and how to fix it.
If you're looking for support to take your next steps to a more inclusive small biz... erm, hello?! I was MADE for this.
![I’ve been doing this [gestures around my instagram] for long enough to know how to make inclusion actually happen.
If you wanna make inclusion happen, head to the link in my bio @sumi.does.dei and smash the ‘How I can help’ button](https://images.squarespace-cdn.com/content/v1/65df17cf0d9c242c88a790f2/1753956696882-3SIUDG41I1GVD71D875S/image-asset.jpeg)