Mockup of a laptop and phone showing a Vibe Check report. The screens list audit categories: accessibility, content inclusion, and brand transparency, including specific fixes for alt text and visual diversity.

Give everyone

a warm hello 🥰

I’ll spot the vibe-killers that stop people from feeling seen or welcome, and give you 3 high-impact fixes you can bosh out in 15 minutes or less. 

Get a Vibe Check - £75

Payment plans available

You want every ideal client who lands on your website or socials to feel like your business is for them too.

You've done your best, but it's hard to see your stuff through someone else’s eyes.

So borrow my eyes.

The Vibe Check 🥰

You just need a fresh pair of expert eyes to tell you exactly what's working, what's accidentally giving people the ick, and the three highest-impact quick fixes to get you off the starting blocks.

I’ll deliver a punchy, 2-page report that tells you:

The vibe you’re giving off. I’ll focus on three areas - how accessible your stuff is, what messages you’re putting out there, and what working with you seems like from the outside

Three priority ‘Vibe Fixes’. Low-effort, big-difference tweaks you can make in 15 mins or less to start building a more inclusive business.

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I’ll look at:

  • Your website. A review of your homepage, about page, and one service page (you can tell me which one at checkout).

  • Your socials: A check of the last 18 posts on your main social media account.

A person with short, curly hair and glasses is looking off to the side with a smile. They are wearing a light blue t-shirt, and the background is a blurred image of a city street with buildings and a wooden planter.
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But is this your vibe?

This is perfect if:

  • You’re an online service provider (think coach, copywriter, designer, VA…) who wants your business to reflect your inclusive values. 

  • You've hit a wall on your own. If you tried to DIY, you’d spend forty minutes second-guessing a single caption, wondering if you’re being "performative," and doubting your own judgment so much that you’d eventually just close the tab and move onto something "easier."

  • You want a quick, expert opinion to tell you if you're on the right track (and what to fix if you aren't).

One tiny step for you

(then leave the rest to me)

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Step 1: Book and pay.

You’ll fill in a short form at checkout to gimme your links and a bit of info.

Step 2: I get to work.

I put my inclusion goggles on and get reviewing. You just relax knowing it’s off your hands. 

Step 3: Check your inbox.

Get your two-page report within 5 business days. Includes 3 simple fixes you can bosh out between calls.

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Get my vibe check

I’m Sumi (they/she)

Small biz owner for six years, inclusion stuff for twenty. I’ve audited more businesses than I can count, and…blah blah blah.

Listen, I know what I’m doing 😉

I promise to make the process easy, jargon-free, and actually quite fun.

Just ask this lot who’ve worked with me before…

"You make everything so accessible and simple."

— Jools

"Their feedback is thorough, honest, straight to the point and somehow, not at all confronting."

— Pippa

"I love your tone and sense of humour…it always puts me at ease."

— Kim

It’s not just about vibes 🥰, it’s also costing you 💰

Right now, people are landing on your website or your socials, feeling like they don’t belong, and clicking away before you even know they exist.

They aren't going to email you to say "your font is unreadable" or "your language makes me feel excluded" - they’re just quietly hiring someone else.

You're not just missing an opportunity to give people the warm and fuzzies. You're leaving money on the table.

By this time next week, you’ll have your three priority fixes to start making sure they stay.

Get my vibe check - £75

Maybe you’re still wondering

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  • I want your Vibe Check to be as useful and easy to digest as possible. Your two-page PDF report is designed with high colour contrast and clear headings as standard.

    If it’s better for your brain, I can provide it as a Google Doc, a simple plain-text document or as a video tour so you can hear me talk through the points. You can let me know if you'd like either of these alternative formats by hitting reply to your receipt after you've booked.

    If you have specific access needs that would make this process easier for you - or if the checkout form isn't playing nicely with your assistive technology - please email me at hello@sumifitzgerald.com.

  • Not quite. I’ll be looking for the big vibe-killers - things like poor colour contrast, unreadable fonts, or icky language. It’s a high-level check on the first impressions your digital shopfront is giving. 

  • The vibe check covers your homepage, about page, and one service page. You can tell me which one is your priority at the checkout. I’ll also only look at the last 18 posts on your main social media account (I mean this is all people look at when they first land on your profile anyway, right?)

  • God, no. Show me a perfectly inclusive business owner and I’ll say “pfffft, no such thing”.  I’m not here to point out all the ways  you’ve ‘failed’, I’ll just show you how much more welcoming you can be.

  •  I aim to get your personalised report to you within 5 business days. But I do have time off work sometimes (hope you do too!). You can always see my upcoming 'away' dates below. If you book while I’m out of the office, your 5-day countdown starts the moment I’m back at my desk.

  • Pop me an email at hello@sumifitzgerald.com and I’ll get back to you as soon as I can.

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Current availability

I’m in work mode and ready to dive in! Book your Vibe Check today and you’ll receive your personalised report in your inbox within 5 business days.

Eeesh, this checkout doesn't pass the Vibe Check (thanks ThriveCart). If this isn't accessible for you, fill in this payment form (it's the same questions) and I'll manually set you up. It won't delay your report.