Give everyone
a warm hello 🥰
I’ll spot the vibe-killers on your website and socials that stop marginalised people from feeling seen and welcome and give you 3 high-impact tweaks you can bosh out in 15 minutes or less.
You want every ideal client who lands on your website or socials to feel like your business is for them too.
But it's hard to see your stuff through someone else’s eyes. So borrow mine
The Vibe Check 🥰
A fresh pair of expert eyes to tell you what's working, what's accidentally giving people the ick, and three tweaks to get you off the starting blocks.
I’ll deliver a snappy 2-page report that tells you:
The vibe you’re giving off. I’ll focus on three areas - how accessible your stuff is, what messages you’re putting out there, and what working with you seems like from the outside
Three priority fixes. Low-effort, big-difference tweaks you can make in 15 mins or less to start building a more inclusive business.
I’ll look at:
Your website. A review of your homepage, about page, and one service page (you can tell me which one when you complete the quick intake form).
Your socials: A check of the last 18 posts on your main social media account.
But is this your vibe?
This is perfect if:
You’re an online service provider (think coach, copywriter, designer, VA…) who wants your business to reflect your inclusive values.
You've hit a wall on your own. If you tried to DIY, you’d spend forty minutes second-guessing a single caption, wondering if you’re being performative, and doubting your own judgement so much that you’d eventually just close the tab and move onto something easier.
You want a quick, expert opinion to tell you if you're on the right track (and what to fix if you aren't).
One tiny step for you
(then leave the rest to me)
Step 1: Book and give me deets.
After payment, you’ll instantly get a quick form to complete so I’ve got all your links and basic info
Step 2: I get to work.
I put my inclusion goggles on and get reviewing. You just relax knowing it’s off your hands.
Step 3: Check your inbox.
Get your two-page report within 5 business days. Includes 3 simple fixes you can bosh out in 15 mins each
I’m Sumi (they/she)
Small biz owner for six years, inclusion stuff for twenty. I’ve audited more businesses than I can count, and…blah blah blah.
Listen, I know what I’m doing 😉
I promise to make the process easy, jargon-free, and actually quite fun.
Just ask this lot who’ve worked with me before…
"You make everything so accessible and simple."
— Jools
"Their feedback is thorough, honest, straight to the point and somehow, not at all confronting."
— Pippa
"I love your tone and sense of humour…it always puts me at ease."
— Kim
The feedback you'd never get otherwise 📩
Nobody’s gonna email you to say "your font was unreadable so I closed your website" or "I didn’t see my experience reflected in your posts so I didn’t follow".
Consider the Vibe Check to be that email you wouldn’t otherwise get (but without feeling shit about it)
By this time next week, you’ll have your three tweaks to start making sure they stay.
Still wondering?
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You'll get your two-page report within 5 business days. Your 5-day clock officially starts the moment you hit submit on your intake form.
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I want your Vibe Check to be as useful and easy to digest as possible. Your two-page PDF report is designed with high colour contrast and clear headings as standard.
If it’s better for your brain, I can provide it as a Google Doc or as a video tour so you can hear me talk through the points. You can let me know if you'd like either of these alternative formats in the form after you've booked.
If you have specific access needs that would make this process easier for you, just email me at hello@sumifitzgerald.com.
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Not quite. I’ll be looking for the big vibe-killers - things like poor colour contrast, unreadable fonts, or icky language. It’s a high-level check on the first impressions your website and socials are giving.
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The vibe check covers your homepage, about page, and one service page. You can tell me which one is your priority at the checkout. I’ll also only look at the last 18 posts on your main social media account (I mean this is all people look at when they first land on your profile anyway, right?)
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I offer this as part of Inclusive Biz Foundations. If you choose to continue your inclusion journey (so sorry, I just did a bit of sick in my mouth), then you can take the price of your Vibe Check off the price of Inclusive Biz Foundations. When I send your Vibe Check report, I’ll include a code you can use at checkout that's valid for 30 days.
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Nope. I only open spots in small batches based on what I’ve got going on in my business (and life!). Once the current spots are filled, I disabled this page until I have room in my calendar to take on another round.
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God, no. Show me a perfectly inclusive business owner and I’ll say “pfffft, no such thing”. I’m not here to point out all the ways you’ve ‘failed’, I’ll just show you how much more welcoming you can be.
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Pop me an email at hello@sumifitzgerald.com and I’ll get back to you as soon as I can.