Opt out of only serving people like you. Opt in to attracting more diverse clients who feel truly seen
Inclusive Biz Foundations is a personalised course and expert review that gives you a tailored plan of bitesize actions that’ll make your business better for everyone.
£500 (payment plans and solidarity places available. Scroll for options)
Doors close midnight, 22nd October
10% of net profit will be donated to Humanitarian Action for Sudan
You don’t need a spiel about why your small business needs to be inclusive, do you?
You want every single person who comes across your business to stop in their tracks and think "this is for me too" especially people who are routinely excluded from the white, middle class women dominated online business space.
You know it’s the right thing to do, but it’s good for business too.
57%
of consumers are more loyal to brands that commit to addressing social inequities in their actions
71%
of disabled customers with access needs will click away from a website that they find difficult to use.
85%
of LGBTQ people took some sort of action after seeing an ad that they considered to be diverse or inclusive.
You know a rainbow logo, a corporate-speak diversity statement, or a quick post on a single awareness day isn't gonna cut it. But what will?
And that’s the bit where you do a great impression of a deer caught in headlights.
“Where do I even start? What if I say or do the wrong thing and cause more harm? Oh god, what if I get called out?! What if it comes across as performative? Shit, now I’m centering myself. Ok, come on, I should’ve done more already…so, where do I even start?”
Aaaand repeat.
Hey, hey shhhhh. Sumi’s here now. It’s all going to be okay. See?
“I feel so much more confident about making my business more inclusive and moving alongside my fear of getting it wrong”
- Hayley, somatic therapy and menstrual cycle awareness
A 1-to-1 feel without a 1-to-1 price tag
Yeah, it’s an online course, but it flexes to be exactly what your business needs.
Lessons tailored to your biz. Get a personalised DEI Roadmap with actionable, fluff-free lessons that are relevant to your biz specifically (and you can dip into a co-working session to make sure you get them done. There’ll be one a week for 5 weeks)
Create a solid plan. Create a piss-easy to follow Inclusion Action Plan. You’ll know exactly what to do and when so you can boost your impact fast.
I’ll personally review your plan. Using my two decades of experience, I’ll do an in-depth review of your Inclusion Action Plan, so you can feel more confident about getting it right.
“Although it was a course, it still feels tailored to people’s needs because of the way you structured it”
The content is bite sized and I could follow it at my pace…I think the immediate benefit is to have an action plan and see all the small things that I can already start implementing. And a bonus is definitely having your eyes and feedback on the plan - this makes the course so personal and even more valuable."
— Daniela, Hypnotherapist, Mindfulness Teacher and Writer
This is for you if:
You already sell things. You’re a solo service-based business (think coach, VA, copywriter, etc) and you know what you do, who for, and have at least one service up-and-running.
You want to fix the right things. Guess what? Switching in pictures on your website isn’t the first step to a more inclusive biz. We do the serious deep work first. So your foundations are solid (not performative).
DIY isn’t working for you. You want a plan you can trust in that’s tailored to your biz, manageable, and reviewed by someone who knows what they’re doing - without the overwhelm of figuring it all out by yourself.
Walk the walk. You want to close the gap between what you say and what you actually do, so your values shine through your actions.
Results in less time than it takes to cook a frozen pizza
There’s two ways you could spend 15 minutes.
One is bunging a frozen pizza in the oven. Two, is taking the first step to totally overhaul how you do DEI in your biz.
Within minutes of stepping inside Inclusive Biz Foundations, you’ll have a clear, personalised plan of bitesize lessons to start making your business truly inclusive.
You know what? You won’t even have to choose. Chuck the pizza in the oven, and start fixing up your biz whilst it cooks.
“In my first 48hrs of getting IBF, I fixed more DEI issues in my biz than I have done in a year.
I’m a well meaning but extremely lazy person so it’s not that I don’t want to make changes, it’s that I need it made as easy as possible so I sit down and do it. IBF does this perfectly cos the videos are so quick and painless to get through, Sumi’s so good at making tricky topics easy to understand, so I just popped the videos on while I was fixing my website and writing an event page and I managed to launch a properly optimised event the same day I did the videos on accessibility!”
— Nadia Amer, Business Strategist and Copywriter
If you don’t already get how easy this is, let me break it down
Step 1: lay the foundations
You’ll whack in some info about your biz and instantly get your personalised DEI Roadmap with actionable, fluff-free lessons that are relevant to your biz specifically.
Step 2: class in session
Do the lessons listed in your DEI Roadmap. Each lesson is short and simple (mostly under 15 mins) with resources, swipe files and examples so you can apply it to your business more easily and quickly. As you go, you'll be building your very own Inclusion Action Plan. And if you want some dedicated time to focus, you can join one of the five weekly co-working sessions.
Step 3: the action bit
Your Inclusion Action Plan is your living document of bite-sized actions, along with a priority rating. By the time you complete the lessons, you'll have a clear, personalised plan detailing what simple things you can do, and when, to make your business more inclusive
Step 4: Sumi looks at your bits (no not like that)
Submit your Inclusion Action Plan to me for review. I’ll make sure it fits your business so you can be confident you’re on the right path.
You’ll need to submit your plan within 30 days of purchase (but if you need longer, just let me know).
Step 5: roll it out
Confidently implement your actions and watch the diversity and glowing testimonials roll in.
Worried you won't finish? Let's fix that.
You’re not alone if you’re worried about buying another course you never finish. That’s why I’ve built a strong accountability system to make sure you get the work done.
A clear deadline. You have 30 days to submit your Inclusion Action Plan for expert review.
Supportive reminders. You'll get email reminders to help you stay on track.
5 x weekly coworking sessions. You'll also get exclusive access to five 90-minute weekly sessions to help you get your lessons finished (you won’t need all five, though).
Monthly coworking forevermore. When you're done, I won't leave you to fend for yourself. You'll get forever access to my free Inclusive Biz coworking sessions so inclusion never falls off your to-do list.
Meet your inclusion sidekick
👋🏽 I’m Sumi (they/she)
I’ve been doing Diversity, Equity and Inclusion (DEI) since before iPhones and Instagram even existed, and the expertise to back it up: an MA in Race and Ethnicity, Feminist Coach Theory certification, plus a rucksack bursting with lived experience.
And as a former full-time facilitator, I know exactly how to design learning experiences that get results (in fact, I wrote a programme that was proven to reduce reoffending 💅).
Now, I'm bringing it all to you.
The full buffet spread (but I’ll design a Michelin star worthy tasting menu just for you)
This means you’ll get a custom roadmap showing you exactly what YOU need to do. So, no duplicate work, no spending time on stuff you’ve already fixed, no wasting time at all. Just pure 100% DEI juice.
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Broadening your network. A network of people like you attracts clients who are like you. In this lesson, we’ll change that.
Inclusive first impressions. Don’t let people click off before you even know they exist
Accessible content. Make sure more people can engage with your content
Inclusive niching. Is it inclusive to only work with [insert demographic here]?
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Communicating your inclusive values. Show your best-fit people you give a damn.
Inclusive content. Don’t give people the ick without even realising.
Equitable pricing. Hitting that pricing sweet spot for you *and* your clients
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Accessible and inclusive services. Give your clients the red-carpet experience.
Inclusive frameworks. Myers-Briggs, DISC, PERMAH...whatever you use, make sure it works for everyone.
Inclusive coaching. The stuff they don’t teach in coach training.
Inclusive groups. Bring your community on board and create safer spaces.
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Collecting data. Spot issues before they become big problems.
Getting feedback. Measure your impact, keep getting better.
Inclusive biz reviews. Keep the momentum going.
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Your DEI commitments. Make more equitable decisions.
Legal basics. Be confident you’re on the right side of equality laws.
Moving alongside fear. Take action anyway.
WTF does that mean?! Demystifying the things you think you’re supposed to know, but don’t.
Tomorrow, you’ll improve your biz, but what about 6 months from now?
Get more (diverse) clients. Attract a more diverse pool of dream clients aka don’t just book people who are just like you.
Top shit-giver status. Uplevel their experience of you and your services, establishing yourself as one of the few service providers that actually gives a shit.
Raise the bar. Be the person people DM and be like ‘I LOVED your booking form! I felt so seen’ and play your part in making inclusion the default in online biz.
Stop looking for stock images of marginalised people. Start catering to actual marginalised people. Get straight down to the actions that matter instead of tinkering about with busy work that’s not making much difference.
Stop worrying about being performative, learn how to take action with your fear alongside you.
Bags of integrity. Actually be who you say you want to be.
“I feel like you’ve future-proofed DEI for my business”
- Saloni, Business mentor, coach and strategist
POV: you’ve just hit the ‘buy now’ button
You get:
Instant access to everything, including your personalised DEI Roadmap, all the lessons, and the Inclusion Action Plan template (with course lifetime access).
Expert review. Your Inclusion Action Plan reviewed by me in depth.
Coworking for accountability. Optional weekly 90-minute coworking sessions for 5 weeks to get the lessons done (so this doesn't end up in the course graveyard)
Ongoing support. Forever access to the monthly Inclusive Biz Co-working sessions (this is offered to all past clients).
“Inclusive Biz Foundations has given me the education and confidence to start NOW and a really clear plan to keep going and going
I never would've been able to make so much progress this fast on my own - honestly, I think it would've taken years - partly because, as much as I care about this work, it's too easy to get overwhelmed and then not prioritise it. Your whole tone and vibe is really down to earth and funny and encouraging too. I came to this with a few specific questions but have ended up learning so much more - more than I even knew I didn't know!”
— Susannah Worth, Gutsy - creative group coaching for shy dreamers
The investment: £500.
Pay in full or in 3 x monthly payments of £167
To choose your preferred payment option, please use the dropdown menu above the checkout button.
I'm also offering two no-questions-asked solidarity spots at a reduced rate of £250, with extended payment plans to suit you (starting from £50 per month): apply for a solidarity spot.
Doors close midnight, 22nd October
10% of net profit will be donated to Humanitarian Action for Sudan
Accessibility
All course videos have closed captions, a transcript and downloadable slides.
If you have any questions about accessibility inside Inclusive Biz Foundations, ping me an email to hello@sumifitzgerald.com.